Product Manager - Bravado Designs USA Product Manager

Product Manager

August 02, 2018

Role Objective:

At Bravado Designs, our purpose is to inspire every new Mom to breastfeed and help support her to succeed in her breastfeeding journey.

We believe that our success is dependent on the superior design in our products and a very strong collaboration and bond between our sales, design and marketing teams to deliver a great brand experience.

The Product Manager is a key member of the Design Department, and is accountable for achieving sales, gross margin, and profit goals through the selection and pricing of the product assortment. This is accomplished through product research, assortment analysis, sales analysis, and historic data. The Product Manager has an excellent business acumen combined with a great design aesthetic, and demonstrates strong retail math skills, and a thorough understanding of the apparel product development industry.

The individual in this position has a solid understanding of the Bravado Mom around the globe, and aids in the development of a global assortment of products and accessories that resonate with her. They understand the financial parameters and applications needed to drive results in a fashion business.



    • Accountable for:
  • Taking ownership of merchandising responsibilities for the entire product portfolio
  • Creating, distributing, and updating seasonal colour-ups to reflect and communicate assortment and changes
  • Organizing and maintaining Bravado’s competitive sample library
  • Participating in or leading departmental and cross-departmental meetings as appropriate


  • Accountable for:
    • Driving strategic assortment decisions to maximize global sales including, but not limited to: identifying new trends and recognizing opportunities to extend the brand footprint
    • Gathering sales results and hindsight observations from past seasons for the purpose of global assortment planning
    • Understanding and bringing attention to channel and region-specific selling nuances within the assortment
    • Providing colour and style-level insights as to what is working and not working within the assortment
  • Work closely with Sales and Marketing teams to maximize business opportunities through key assortment strategies


  • Accountable for:
    • Utilizing current and historic sales data in order to identify opportunities to increase sales and improve margins
    • Achieving internal margin and costing goals, in collaboration with Sourcing, Production, and Design
  • Ranking of product on a regular basis, based on sales performance with a clear course of action and point-of-view
  • Accountable for:
    • Identifying key items, trends, and opportunities that will drive the business
    • Following blogs, predictives and all sources of information in relevant categories to better understand the Bravado Mom
    • Travel to key accounts to connect with customers and Moms, with the goal of understanding what is important to the Bravado Mom
    • Gathering competitor intelligence, and analyzing Bravado’s competition to identify gaps in our assortment
    • Fact gathering and collaborating with Testwear Moms, Lactation Consultants, and Bra Fitters to ensure product is right


  • Accountable for:
    • Mastering, leading, and taking ownership of the end-to-end Stage Gate Process at Bravado
    • Executing patent work with Design
    • Provide recommendations and insights for concepts to guide Design, Technical Design, Sourcing, and Production
    • Attending fit sessions with the intent to gain Mom feedback, and ensure prototypes reflect design intent
    • Present seasonal product “stories” to Marketing and Sales teams, and key accounts (when appropriate) 
    • Be accountable to ensure milestone deadlines are met

Additional duties and responsibilities may be added or modified as required throughout the course of your employment.



  • Post-Secondary Degree or equivalent in Fashion Design or Business Management
  • 6-10 years of experience in a progressive national multi-channel apparel retailer or wholesaler in a related position (merchandising, buying, planning, category/brand management)
  • Experience tracking historical sales data and forecasting sales
  • Proven track record for delivering successful product to market and driving sales
  • Excellent knowledge of Adobe Illustrator, Photoshop and InDesign preferred
  • Excellent knowledge of Microsoft Excel (including creating pivot tables), Outlook, PowerPoint, and Word
  • Highly proficient in retail math


Essential Requirements within Bravado’s culture:

  • Demonstrates the key Bravado Values and must be: Collaborative, Respectful, Fantastic, Optimistic, Accountable
  • Enthusiastic about and aligned with our values
  • Excellent communication skills – verbal, written, and presentation skills, excellent email etiquette, and persuasion skills, plus the ability to communicate concisely and clearly with people in other cultures, as required
  • Collaborative style in a team-oriented environment, yet works effectively on an independent basis
  • Proven critical thinking skills necessary for problem-solving, conflict resolution, decision-making, and research
  • Excellent understanding of the Bravado Mom and aesthetic
  • Excellent presentation skills
  • Takes initiative, and is flexible, adaptable and resilient in approach
  • Excellent interpersonal and listening skills
  • Effective time management, planning, and execution skills
  • Proven skill-set as a strategic thinker with the ability to plan and execute and achieve results
  • Demonstrated strong organizational skills to manage multiple priorities, and follow up
  • Knowledge of the intimate or maternity apparel industry is a preferred
  • Great understanding of garment manufacturing and apparel product development


Travel & Logistics Requirements:

  • Must work out of the Bravado Toronto office
  • Core office hours are Monday-Friday
  • Bravado Designs is fragrance-free environment
  • Must be available to travel globally (approx. 2x/year within North America and internationally)
  • Valid passport and driver’s license


We offer a competitive compensation and benefits package.

Bravado Designs Ltd. is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Bravado Designs Ltd. will make accommodations available to applicants with disabilities upon request during the recruitment process.

How to Apply

If you are interested in this opportunity and have the skills and experience required, we invite you to send your covering letter and resume to: and in the subject line quote the position title and date of application. We appreciate your interest in this opportunity, however, only those selected for an interview will be contacted.